Italian fresh-filled pasta is speaking an increasingly international language. Raviolificio Scoiattolo has launched two limited-edition products developed exclusively for the UK market and destined for Morrisons, one of the leading grocery retailers in the United Kingdom. The two new references will be promoted until early April in around 280 Morrisons stores, strategically aligned with key seasonal occasions such as Valentine’s Day, Mother’s Day, and Easter.
The initiative confirms the Varese-based company’s commitment to interpreting the needs of international markets and translating them into tailor-made solutions for large-scale retail. Scoiattolo entered Morrisons in October 2025 with a permanent private-label assortment, further strengthening a UK presence that had already been established through long-standing listings at Costco.
“We entered Morrisons after many months of work, thanks to the trust of buyers and category managers, who recognized us as the ideal partner to enrich their deli counter with high-quality, Made in Italy products,” said Alessandro Pedretti, Key Account Director at Raviolificio Scoiattolo. “This led to the development of two premium, indulgent, and distinctive references, designed as limited editions linked to specific occasions, capable of intriguing consumers and refreshing the counter offer.”
The first reference, available until 9 March, is a heart-shaped raviolo produced using a dedicated mould to achieve a unit weight of around 16 grams and a filling content of up to 50%. Inspired by Anglo-Saxon flavours, the filling is based on beef cheek slowly braised with fresh bay leaf, soffritto, and red wine. The meat is cooked whole, without mincing, to preserve its fibrous texture, which remains visible when the raviolo is opened. Designed for the deli counter, the product is offered at a promotional price of £2.50.
Alongside the savoury proposal, Scoiattolo is also introducing a sweet reference, available from 2 March to 6 April: a Gran Panzerotto filled with dark chocolate. The aim is to deliver an experience inspired by a soufflé, with a creamy centre that melts during cooking, offering an original and unexpected interpretation of fresh-filled pasta — a category that remains largely unexplored on the sweet side.
The two limited editions exemplify Scoiattolo’s innovation strategy, which focuses on format, recipe, and production processes to meet the requirements of international mass retail. This tailor-made approach has supported steady growth abroad, with exports now accounting for around 70% of the company’s total turnover.
Growth has been driven in particular by the United States and Canada, where the brand has been present since 2019, as well as by entry into Asian and New Zealand markets in 2023. Scoiattolo also works with major grocery chains in the Netherlands, France, Denmark, Norway, Sweden, Spain, and Germany. Volumes destined for foreign markets increased from 11.3 million kg in 2022 to 14.2 million kg in 2024, generating a total value exceeding €48 million. Supporting this performance is a portfolio of more than 250 recipes, 30 formats, and 50 Scoiattolo-branded references marketed worldwide.
L’articolo Raviolificio Scoiattolo Unveils 2 Limited-Edition Filled Pasta Lines for Morrisons proviene da Italianfood.net.