Boston Beer hires tech-savvy CMO to hone data-driven marketing

Food giants claim suppliers coordinated on sensitive pricing information and pushed costs for the sweetener to a record high.

Only 14% of brands saw growth in purchasing intent among consumers, with legacy players securing the biggest boost, according to

Jeff Harmening said there is a “high bar” for acquisitions, but the food maker could consider additional divestitures.

The Oreo and Chips Ahoy! maker is turning to innovation and marketing to woo more consumers inundated with other choices,