The 102° floor of the One World Observatory in New York has become a true multisensory experience dedicated to the excellence of Italian perfumery through The Art Perfumery Showcase. The event, organized by the ICE Agency of New York in collaboration with Esxence, a company part of BolognaFiere Cosmoprof, the Italian Institute of perfumery and CFF Creative Flavours & Fragrances, welcomed the participation of important Italian brands, offering participants an immersive experience through the exploration of a series of cutting-edge fragrances that reflect craftsmanship, design innovation and Italian heritage.
The brands present: Olfalogy, Elba Water, Abaton, Aulentissima, Bois 1920, Essentia Puglia, Giardini Di Toscana, Gourmat, Jacques Zolty, Jusbox Perfumes, Les Folies du Parfum, Marcoccia Profumi, Nobile 1942, Posh Extrait, Profumo di Firenze, Sandalia Shardana Luxury Collection, THoO (The House of Oud), WA:IT.
“Through fragrances we tell stories of Italian identity, territory and creativity, an olfactory heritage that continues to evolve without losing its authenticity,” said Alessio Nanni, Head of Fashion & Beauty Division of the Italian Trade Commission in New York.
“Being in New York means bringing the language of Italian artistic perfumery into the heart of a global capital. It is an opportunity to dialogue with an international audience and to make known the value that distinguishes our sector,” said Maurizio Cavezzali, Founder & CEO of Equipe International ·e Esxence.
The evening ended with the performance “The Dance of Scents”, played by the Joffrey Ballet dancers: each dancer, perfumed with a specific note, created a deep connection by merging dance and smell in an immersive experience.
The Art Perfumery Showcase was an important showcase for Made in Italy. An opportunity to introduce to the international public the talent, creativity and craftsmanship that make the Italian perfumery unique.
L’articolo The Art of Italian perfumery on display in New York proviene da IlNewyorkese.
