Abaribi is set to return to ISM, the world’s leading international trade show for sweets and bakery, taking place in Cologne (Koelnmesse, Germany) from 1 to 4 February 2026. The Italian bakery brand will exhibit at Stand GO85, Hall 10.1, reaffirming its commitment to international growth and dialogue with global buyers and industry professionals.
Participation in ISM marks a strategic milestone for Abaribi, offering a key opportunity to engage with international operators and explore new commercial avenues beyond the Italian market. At the fair, the company will present its entire range of puff pastry croissants, a product line that reflects a strong focus on quality craftsmanship and a clearly defined premium positioning already established in Italy.
Abaribi’s puff pastry is the result of a rigorous, carefully calibrated production process designed to ensure optimal flakiness and freshness. The recipe remains faithful to traditional pastry-making, featuring slow, natural leavening with sourdough starter and a light, aerated texture. These characteristics define the brand’s product identity and reinforce its quality perception, making it distinctive and recognizable in an international context.
Alongside its classic formats, Abaribi will also spotlight “i Baby di Abaribi,” the latest addition to the range. These mini croissants—25g for plain versions and 30g for filled options—fully preserve the organoleptic qualities of the original product. The smaller format broadens consumption occasions, from breakfast to snacking, and responds to increasingly flexible usage patterns. In many international markets, mini formats are a strategic lever, particularly relevant for modern retail and on-the-go consumption.
Abaribi’s presence at ISM comes at a time when the company is actively looking toward new international markets. Its offering combines a highly coherent product identity with a versatile range capable of adapting to different distribution needs without losing its core positioning. The goal is to support international development while keeping product quality and brand clarity firmly at the center.
The choice of Germany as host country adds further strategic value. Germany is a high-potential target market for bakery products, as is the rest of Europe and, in particular, Eastern Europe, where consumption habits align closely with croissant-based products and where demand for premium, clearly positioned offerings continues to grow.
Packaging also plays a key role in Abaribi’s international strategy. Individual wraps, bags, and tray flow packs, designed with a high level of transparency, enhance on-shelf visibility and allow product quality to be immediately perceived—an approach especially appreciated by international buyers and distributors. The company also offers easy dual-language packaging customization, enabling adaptation to destination markets and client requirements, in line with modern distribution dynamics.
L’articolo Abaribi Returns to ISM proviene da Italianfood.net.