Madrid hosted a high-profile celebration of Italian excellence on April 10, as Carrefour España launched its “Italy Week,” bringing together institutional and business leaders to spotlight the strength of Made in Italy in the Spanish market.
Among the key participants was Hispano Italiana, a leading importer and distributor of traditional Italian cheeses in Spain. The company described its presence at the official inauguration as “an honor,” framing the event not merely as a gastronomic showcase but as “confirmation of a path of excellence built day by day.”
The event unfolded in a high-level institutional setting, attended by the Italian Ambassador to Spain, Giuseppe Buccino Grimaldi. During his remarks, the strategic weight of Italian products in Spain was underlined with a striking figure: “Made in Italy products are already part of 80% of Spanish shopping baskets.” This data point reflects both deep market penetration and sustained consumer trust.
A central moment of the day was the strategic meeting between Costantino Petroccia, CEO of Hispano Italiana, and Elodie Perthuisot, CEO of Carrefour Spain. The discussion focused on the future of retail and the evolving challenges of maintaining authenticity while scaling distribution. According to company statements, the exchange represented “a fundamental sharing of visions on the future of retail and on the challenges required to continue bringing the highest Italian authenticity into Spanish homes.”
A MILESTONE FOR HISPANO ITALIANA
Hispano Italiana’s selection for the event—and its prominent placement in Carrefour’s promotional brochure—marks a significant milestone for the company.
The company emphasized three key dimensions of this achievement:
Relevance and solidity: Participation reflects “turnover and strategic importance” that positions Hispano Italiana as a reference partner for the Carrefour Group.
Market presence: Featuring its products as protagonists confirms “the trust that industry leaders place in the company’s operational and logistical capabilities.”
Looking ahead, Hispano Italiana signaled a clear strategic direction: combining tradition with forward-looking management. The company stated it approaches the future “with the confidence of those who know how to unite tradition with a managerial vision prepared for new consumer trends.”
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