In a move that strengthens the transatlantic bridge for authentic Italian cuisine, Coop Italia, Italy’s largest consumer cooperative and one of Europe’s most trusted food retailers, has named Aurora Importing & Distributing Ltd. as the exclusive Canadian distributor for its premium private-label brand, Fior Fiore.
Under this agreement, Aurora Importing will oversee importation, warehousing, logistics, and distribution nationwide—ensuring that FiorFiore products are available exclusively through Walmart Canada.
SHARED COMMITMENT TO AUTHENTICITY AND EXCELLENCE
“We are proud to partner with Aurora Importing, whose dedication to authenticity and quality aligns perfectly with Coop Italia’s values,” said Paolo Bonsignore,Commercial Director, Coop Italian Food. “Through their expertise and market leadership, FiorFiore will reach more Canadian households with the true taste of Italy.
Joe Moscato, President of Aurora Importing, added, “Aurora is honored to represent Coop Italia and the FiorFiore brand in Canada. This partnership reflects our shared commitment to making world-class Italian food accessible to Canadian families through one of the most trusted names in retail—Walmart Canada.”
BRINGING ITALY’S CULINARY HERITAGE TO CANADIAN HOMES
Founded in 1854, Coop Italia is a federation of more than 100 consumer cooperatives, serving over 6.5 million members across Italy. Known for its ethical sourcing and transparent supply chains, Coop Italia maintains deep ties with small-scale farmers and artisanal producers throughout the country.
The FiorFiore brand embodies this legacy of craftsmanship, offering premium foods made using traditional methods, regional recipes, and natural ingredients sourced from family-owned producers. With more than 20 years of brand heritage, FiorFiore has become a staple for Italian food lovers who seek genuine regional specialties and the cultural depth of Italy’s diverse cuisine.
PRODUCT LINE AND INNOVATION
Available exclusively at Walmart Canada, the FiorFiore collection features more than 25 premium Italian products, including:
Authentic pasta varieties
Rich pasta sauces and pestos
High-quality olive oils and condiments
Many of the items feature QR codes that allow consumers to trace the origin and story behind each product, offering an unprecedented level of transparency and engagement.
A STRATEGIC STEP FOR BOTH BRANDS
This exclusive partnership marks a major milestone in expanding access to premium Italian foods in Canada. It underscores Coop Italia’s commitment to international growth and Aurora Importing’s reputation as a trusted bridge between Mediterranean producers and Canadian consumers.
L’articolo Coop Italia brings FiorFiore products to Walmart Canada proviene da Italianfood.net.
