The company is positioning Oreo, Swedish Fish and Sour Patch Kids to have a bigger holiday presence as the seasonal segment drives outsized growth for the snacking giant.
How Mondelēz is adding more ‘razzle-dazzle’ to Easter and beyond
The company is positioning Oreo, Swedish Fish and Sour Patch Kids to have a bigger holiday presence as the seasonal segment drives outsized growth for the snacking giant.