On the second day of the three days of the JA New York Show, the Italian presence signed Piazza Italia is a protagonist in style, strategy and vision. The Italian Pavilion, curated by Marco Giovanelli, partner and vice president of Piazza Italia, stands out for its new layout, elegant and functional, and for the communication strategy developed in the months before the fair.
Un nuovo look, un messaggio più incisivo
Those who enter the Italian area immediately perceive the difference: renewed design with white and bronze shades, sartorial lighting to enhance the jewels, and a refined visual communication that celebrates the excellence of “Made in Italy”.
“We wanted to transform the pavilion from simple exhibition space to immersive experience,” explains Marco Giovanelli. “The goal is to make every visitor feel part of an Italian micro-ecosystem made of craftsmanship, design and service. ”
Promozione estesa: digitale + stampa
In view of the fair, Piazza Italia has created a digital campaign dedicated to US and international buyers. In parallel, an elegant paper booklet was distributed to all buyers at the time of registration, with the presentation of the participating Italian brands, the main collections and a special invitation to discover the offers of each exhibitor.
“From the stage until the last day of the fair, we offer a white-glove service adds Giovanelli. “We believe that the difference lies in the details – from the logistics of the stands to the constant care towards exhibitors and visitors. ”
Un progetto di crescita: 20 aziende a marzo 2026
Among the main objectives of this edition is the growth of the Italian presence at the next fairs. Thanks to the strategic support of the organizers, Piazza Italia aims to host 20 Italian companies already in the first edition of 2026 (foreseen for March). The collaboration with the management of JA New York is “a fundamental strategic advantage” and will be the model to be extended also to B2C events, combining this experience with that matured last summer at the Hamptons Jewelry Show.
Servizio e assistenza premium
As a former exhibitor of JA New York, Marco Giovanelli wanted to bring a practical perspective into the project: pre-configured stand, ready signage, logistic support and constant support of the team during every day of the event. “Every company is part of the Italian mission,” says Giovanelli. “Their success is our success. ”
With this new image and a capillary promotion, the Italian Pavilion is one of the most dynamic points of JA New York, combining aesthetics, organization and team spirit. A presence that already looks to the future, towards a 2026 of further expansion and ever more solid collaborations.
L’articolo Piazza Italia: a new look for the Italian pavilion at JA New York proviene da IlNewyorkese.
L’articolo Piazza Italia: un nuovo look per il padiglione italiano al JA New York proviene da IlNewyorkese.
