The campaign comes as market share for PepsiCo’s flagship soda continues to decline, with Sprite surpassing Pepsi to become the No. 3 soft drink in the U.S. by volume.
Starry ties free soda to hot temps as extreme weather sways marketing
The campaign comes as market share for PepsiCo’s flagship soda continues to decline, with Sprite surpassing Pepsi to become the No. 3 soft drink in the U.S. by volume.
